Lesson 1: Developing Your Brand Identity

Let’s take a moment to learn how to develop your brand identity.

Your brand identity is more than just a logo or name; it’s the personality and values that your business represents. Your brand should reflect who you are as a business owner and how you want to be perceived by your customers. Think about your business’s voice, tone, and messaging.

Start by choosing your business name, logo, and brand colors. Your logo should be simple yet memorable, and your colors should reflect the emotions you want to evoke in your customers.