Lesson 3: Defining Your Unique Value Proposition (UVP)

Let’s take a moment to learn how to craft your Unique Value Proposition (UVP)

Your Unique Value Proposition (UVP) is what sets you apart from your competitors. It’s the reason customers should choose you over others. Your UVP should clearly convey the benefits of your product or service and how it solves a problem for your target audience. It should be concise, compelling, and customer-focused.

To create your UVP, think about the key problems your business solves and how your product or service offers a solution that is better, faster, or more affordable than others in the market.