Lesson 1: Identifying Your Passion and Purpose

Let’s take a moment to explore what it means to discover your “why” and how to uncover it.

As a new (or experienced) business owner, one of the first steps is to identify your passion and purpose. Why do you want to start a business? What drives you? Understanding your passion is the cornerstone of creating a business that you are excited about and that aligns with your personal values. Your purpose should resonate not only with you but also with your target customers.

Start by reflecting on what excites you most—whether it’s solving a particular problem or offering a service that enhances people’s lives. The next step is to assess how this passion can be turned into a product or service that others are willing to pay for.