Lesson 2: Setting SMART Goals

Let’s take a moment to learn what SMART goals are.

Once you have your business plan in place, it’s time to set SMART goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Setting SMART goals helps you clarify your objectives and stay on track to meet them.

For example, instead of saying, "I want to grow my business," set a SMART goal like, "I will increase my customer base by 20% within the next six months by launching a new marketing campaign." This gives you clear direction and accountability.